Customer Profile Studies

Successful marketing means knowing your customer. At Horizon Research Services, we design studies and implement data tracking systems that allow you to form a complete profile of your customer.

Plus, with our marketing expertise, we are equipped to show you how to use your data to better target your customers, while also helping you to develop a comprehensive marketing plan.

What we've done for others.  

Student recruitment study
Horizon Research Services designed and conducted a series of seven focus groups with high school seniors and the parents of high school seniors in 1999 to determine the processes that influence their decision about which college to attend. Images and perceptions of the University of Missouri-Columbia were discussed with the participants and their suggestions solicited. The final report consolidated all findings, gave conclusions, and made recommendations that were used to guide recruitment and publications planning for the University. 

New services development
Horizon Research Services has conducted studies for several healthcare clients to learn opinions about proposed new services. Focus groups were used to gauge reactions to the new services and to learn about the service features that were most important to consumers. In addition, effective ways to communicate about the new services were explored.