Customer Satisfaction Studies

The key to success in any business is making sure your current customers are happy, meeting their needs today and preparing to meet them in the future.

At Horizon Research Services, we offer Customer Satisfaction Studies that help you not only measure your performance in key areas of business, but track your performance over time.

What we've done for others.

Customer satisfaction research
Horizon Research Services frequently assesses customer satisfaction and loyalty for banks and insurance companies. Research methods include focus groups, surveys (telephone and in-person), and executive interviews.  

Studies to develop targeted advertising
Horizon Research Services has helped banks learn about specific demographic groups' needs for and opinions about banking services. We conducted focus groups with audiences such as seniors, young adults, rural residents, and business representatives to learn about their preferences and concerns.

Research topics included:
1) developing a new image for a bank
2) attracting specific target groups as customers
3) learning about what banking services would attract certain age groups