Market Analysis
Growth is important to every business. Growth in the right direction is more important. At Horizon Research Services, we know how to analyze the market to determine whether a product or service is the right fit for the area, while also determining your income potential.
What we've done for others.
Caring Communities needs assessment
In 2000, a telephone survey of 400 households was conducted to assist the Randolph County Caring Communities Partnership in determining the needs and priority issues of families with children in Randolph County. The Partnership was also interested in learning parents' assessment of how well goals in six core areas of Caring Communities were being achieved in Randolph County. The results of the survey indicated the areas and issues of greatest need that the Partnership could focus on addressing in their on-going work as a Caring Community Partnership.
Assessment of child care needs and resources
In 2000, an extensive assessment of child care resources and needs in Boone County was conducted by Horizon Research Services for the Community County Child Care Consortium in Boone County. Horizon Research Services conducted a survey of parents of pre-school children to gather information on their opinions of availability, affordability, and quality of child care in Boone County. Horizon Research Services interviewed 340 parents of children 5 years of age or younger. Two hundred fifty-one parents were surveyed by telephone and eighty-nine parents were interviewed in person. Respondents were asked about their current arrangements for child care, cost, type of provider, and distance of the provider. Parents were also asked questions pertaining to factors used in their choice of current care, their satisfaction with this care, and ease of finding different types of child care. In addition, respondents were asked about employer assistance with child care needs. Results are being used to develop strategic plans for child care in the county.
