Expertise

Horizon Research's experience and expertise is reflected in the following examples of projects conducted at national, state, and local levels for businesses, organizations, and government agencies.

Consumer and business-to-business research

Customer satisfaction studies
Advertising development and testing
Brand awareness and brand image
Perception and opinion studies
Service and product needs
Product and service design
Internal communications and employee/corporate culture surveys
Training needs
Media usage and readership satisfaction
Taste testing, marketing audits and mystery shopping
Consumer purchasing habits and preferences
Fund-raising feasibility studies for non-profit organizations

Policy research and program evaluations

Program evaluations
Health and social service needs assessments
Education and training needs assessments
Epidemiological studies